Historic Boost for Kenyan Football: FKF Signs Ksh 1.12 Billion Deal with SportPesa
Date: July 31, 2025 | Street.co.ke Sports Team
In a massive boost for Kenyan football, the Football Kenya Federation (FKF) has officially inked a game-changing sponsorship deal with leading betting firm SportPesa, valued at Ksh 1.12 billion. The landmark partnership will run for the next ten years, injecting vital funds into the Kenyan Premier League (KPL) and revitalizing the domestic game at a critical time.
💰 Deal of the Decade
The new agreement was unveiled on Wednesday, with FKF President Hussein Mohammed and SportPesa CEO Ronald Karauri signing the deal in Nairobi. The sponsorship covers league operations, club support, and marketing, with annual disbursements averaging Ksh 112 million per season.
“This partnership will breathe new life into our league and help us rebuild our clubs and stadiums while giving players and fans hope for the future,” said an FKF official.
🏆 What’s Covered Under the Sponsorship?
- Club Grants: Each of the 18 KPL clubs will receive a significant share of the sponsorship money every season to boost player welfare, logistics, and salaries.
- League Branding: SportPesa will have naming and branding rights for the KPL, which will now officially be called the SportPesa Premier League.
- Marketing & Broadcast Support: Part of the funding will go towards improving broadcast quality, digital fan engagement, and stadium matchday experiences to attract more fans.
- Youth Development: FKF and SportPesa have also agreed to channel a portion of the funds towards nurturing grassroots talent through academy partnerships and youth tournaments.
🎯 Why This Matters for Kenyan Football
For years, Kenyan football has struggled with unstable sponsorships, unpaid player wages, and poor league management. With this long-term deal, clubs can now plan ahead with financial certainty and rebuild trust with players and supporters.
The deal also comes at a time when SportPesa is making a big comeback in Kenyan sports sponsorship after earlier regulatory hurdles. Many fans remember SportPesa’s past support for Gor Mahia and AFC Leopards and their huge role in raising the KPL’s profile regionally.
“We are proud to renew our commitment to Kenyan football. Our goal is to see our clubs thrive, our players shine locally and internationally, and our fans enjoy the beautiful game like never before,” said Karauri.
📊 Quick Breakdown of the Deal
| Aspect | Details |
|---|---|
| Sponsor | SportPesa |
| Value | Ksh 1.12 billion |
| Duration | 10 years |
| Beneficiaries | 18 KPL clubs + grassroots programs |
| New League Name | SportPesa Premier League |
| Main Goals | Financial stability, talent development, improved match experience |
⚽ What’s Next?
FKF says the first phase of funding will be disbursed before the 2025/26 KPL season kicks off. Clubs are expected to submit budgetary plans to FKF for transparency. There will also be a revamped league fixture calendar and new branding ahead of the official launch of the SportPesa Premier League.
Football fans will be watching closely to see whether this mega-deal translates into better league standards, improved player welfare, and stronger club performances at regional and continental levels.
📢 Final Word
With SportPesa back as a major sponsor, Kenyan football now has a chance to rebuild its reputation and deliver the excitement and professionalism fans crave. For players, coaches, and millions of supporters, this could be the dawn of a new golden era for the local game.
Stay tuned to Street.co.ke for all updates on the FKF–SportPesa partnership, league fixtures, and exclusive interviews with club managers and players.
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